KNEU - Monograph "Polystructural dynamics of the globalized EU media market"

Faculty of International Economics and Management

Monograph "Polystructural dynamics of the globalized EU media market" 25 September 2016р.

The monograph of  Associate Professor Chuzhykov A.V. "Polystructural dynamics of the globalized EU media market" was released. The book investigates the peculiarities of the global media market, its evolution and dynamism of TV-products movement. Special attention is paid to the development of the European television market, its segmentation and justification of the commercialization models of the TV-products created in the EU countries.